Mobile customer experience strategy
WHO WE ARE
akaNRG is a mobile strategy firm with marketing and technical expertise in planning, launching, and growing world-class loyalty and ordering apps.
We have passion for amazing mobile customer experiences, deep knowledge of trends and tech, and experience with some of the top brands in the world.
WHAT WE DO
akaNRG helps brands launch and grow loyalty and ordering apps that engage mobile customers. We bring expertise and mobile best practices from leading brands to drive customer adoption and increase mobile revenue.
Create services and experiences customers value.
We build mobile customer experience strategies and product roadmaps that guide investment in apps and services to achieve your brand’s goals.
PLAN & LAUNCH
Drive customer awareness and adoption
We craft and execute go-to-market plans that reach your target audiences and drive customer adoption of mobile apps and services.
ENGAGE & CONVERT
Increase customer engagement and mobile ROI
Leveraging data and industry best practices, we increase ROI of mobile apps and services through efficient acquisition, decreased churn, and increased customer lifetime value.
Case Study: Starbucks
Developed marketing strategy for the Starbucks App, Mobile Order & Pay, and digital Delivery. Created analytics framework that uncovered insights into customer journey, retention, and value. Optimized acquisition and engagement strategies to increase retention and monetization of new and returning app users.
increase in customer acquisition
increase in new user monetization
of retail sales use mobile payment
of retail sales use mobile order
Nikisha Reyes-Grange (also known as NRG) is a mobile expert and marketer with a history of launching products, growing revenue, and engaging customers for world-class brands including Starbucks, Xbox (Microsoft), and Virgin Mobile.
Before founding akaNRG, she led the roll-out and growth of Starbucks' apps and Mobile Order & Pay service in the USA, Canada, and UK; and marketing of My Starbucks Rewards in the USA.
A regular speaker and writer, she can often be found at industry events and hosting the occasional webinar.