Apple made a bunch of big announcements yesterday, including new hardware, enhancements to the iPad experience, iOS 11 features, and more. As an mobile marketer and app developer, I paid extra attention to the things that could impact my work. Here’s what I’m most intrigued by: All-New App Store App marketing is hard. As more … Read More
I received a promotional email from Uber the other day, inviting me to purchase a pack of flat-rate fares for use in downtown Seattle. The offer was simple: pay a flat “activation” fee of $5 to get 10 “City Pass” uberX rides at a flat rate of $4.49 over the next 28 days. I thought … Read More
The team at Apptentive and I hosted a webinar on mobile order best practices this week, and the notes and recording are available online.
Mobile ordering is a hot trend in the restaurant industry with some of the biggest fast casual and QSR brands leading the way. Customers have responded enthusiastically, with 51 percent using smartphones to order food. Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone. … Read More
I recently teamed up with the team at Apptentive to co-host a series of webinars on best practices in mobile order and payment apps for retail and restaurant brands. We cover building the business case, resource planning, app requirements, launch and growth operations and marketing, and measuring results. A white paper will be forthcoming, but … Read More
Last Tuesday, I had the pleasure of co-hosting a webinar with Apptentive on best practices in restaurant/retain mobile order and pay apps. It was so nice, we’re doing it twice — we’ll be hosting an additional webinar during the week of February 20th (at 7am PT, so our friends in Europe can participate) — and I’ll be sure … Read More
EVENT ALERT! Next Tuesday, January 31st at 10am PT, I’ll be joining the team at Apptentive for a webinar on the ins and outs of successful mobile order and pay restaurant and retail services. This is a follow-up to their fantastic article on the topic. If you’re considering adding mobile order to your app experience, … Read More
Are you leveraging the right tools and tactics to assess the marketing of your app, and keep users engaged once you’ve acquired them? To track and engage users from acquisition and throughout their lifecycle, you’ll need a mix of tools and functionality. Your mix will vary based on your goals, but the ideal toolkit is one … Read More
How to measure and assess the value of app users.
This is a story about friends. Friends with smartphones. Friends with smartphones with apps. More than that, it is a story of loyalty, trust, and survival. On top of which, it’s a story about a group of friends running around Las Vegas, and one brave woman who tried to coordinate them all. Sitting around the … Read More