Uber Got Me Thinking About Loyalty…

Uber Got Me Thinking About Loyalty…

2017-07-11By NikishaLoyalty, Strategy

I received a promotional email from Uber the other day, inviting me to purchase a pack of flat-rate fares for use in downtown Seattle. The offer was simple: pay a flat “activation” fee of $5 to get 10 “City Pass” uberX rides at a flat rate of $4.49 over the next 28 days. I thought … Read More

5 Ways to Improve Your Mobile Order Experience

5 Ways to Improve Your Mobile Order Experience

2017-02-23By NikishaApps, Mobile, Strategy

Mobile ordering is a hot trend in the restaurant industry with some of the biggest fast casual and QSR brands leading the way. Customers have responded enthusiastically, with 51 percent using smartphones to order food. Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone. … Read More

Mobile Order – best practices webinar

2017-02-22By NikishaApps, Mobile, Strategy

I recently teamed up with the team at Apptentive to co-host a series of webinars on best practices in mobile order and payment apps for retail and restaurant brands. We cover building the business case, resource planning, app requirements, launch and growth operations and marketing, and measuring results. A white paper will be forthcoming, but … Read More

Goals & Metrics for Mobile Ordering

Goals & Metrics for Mobile Ordering

2017-02-02By NikishaAnalytics, Apps, Mobile, Strategy

Last Tuesday, I had the pleasure of co-hosting a webinar with Apptentive on best practices in restaurant/retain mobile order and pay apps. It was so nice, we’re doing it twice — we’ll be hosting an additional webinar during the week of February 20th (at 7am PT, so our friends in Europe can participate) — and I’ll be sure … Read More

Mobile order webinar

Mobile order webinar

2017-01-26By NikishaApps, Mobile, Strategy

EVENT ALERT!  Next Tuesday, January 31st at 10am PT, I’ll be joining the team at Apptentive for a webinar on the ins and outs of successful mobile order and pay restaurant and retail services. This is a follow-up to their fantastic article on the topic. If you’re considering adding mobile order to your app experience, … Read More

6 Essential App Marketing Tools

6 Essential App Marketing Tools

2016-12-21By NikishaMarketing Plan

Are you leveraging the right tools and tactics to assess the marketing of your app, and keep users engaged once you’ve acquired them?  To track and engage users from acquisition and throughout their lifecycle, you’ll need a mix of tools and functionality. Your mix will vary based on your goals, but the ideal toolkit is one … Read More

iMessage Apps Saved My Trip To Vegas

iMessage Apps Saved My Trip To Vegas

2016-10-28By NikishaApps, iOS, Mobile 1 Comment

This is a story about friends.  Friends with smartphones. Friends with smartphones with apps.  More than that, it is a story of loyalty, trust, and survival.  On top of which, it’s a story about a group of friends running around Las Vegas, and one brave woman who tried to coordinate them all. Sitting around the … Read More