It’s Not Just You – App Retention & Conversion Are Hard

It’s Not Just You – App Retention & Conversion Are Hard

2017-10-23By NikishaAnalytics, Apps, Metrics No Comments

I attended a sneak peek of MixPanel’s latest app benchmark report a couple weeks ago. The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b unique users, and 50b events, from June 1st through August 31st, 2017. MixPanel is a digital products analytics service I’ve recommended … Read More

App Chat with Bridg

App Chat with Bridg

2017-09-27By NikishaAcquisition, Apps, Metrics, Mobile, Strategy

The team at Bridg invited me to their LA offices last month to talk about restaurant apps. We spent an hour talking about how to plan the best user experience, ways to entice customers to download and use the app, how to assess performance, and opportunities to leverage disparate data sources to improve the app … Read More

Uber Got Me Thinking About Loyalty…

Uber Got Me Thinking About Loyalty…

2017-07-11By NikishaLoyalty, Strategy

I received a promotional email from Uber the other day, inviting me to purchase a pack of flat-rate fares for use in downtown Seattle. The offer was simple: pay a flat “activation” fee of $5 to get 10 “City Pass” uberX rides at a flat rate of $4.49 over the next 28 days. I thought … Read More

5 Ways to Improve Your Mobile Order Experience

5 Ways to Improve Your Mobile Order Experience

2017-02-23By NikishaApps, Mobile, Strategy

Mobile ordering is a hot trend in the restaurant industry with some of the biggest fast casual and QSR brands leading the way. Customers have responded enthusiastically, with 51 percent using smartphones to order food. Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone. … Read More

Mobile Order – best practices webinar

2017-02-22By NikishaApps, Mobile, Strategy

I recently teamed up with the team at Apptentive to co-host a series of webinars on best practices in mobile order and payment apps for retail and restaurant brands. We cover building the business case, resource planning, app requirements, launch and growth operations and marketing, and measuring results. A white paper will be forthcoming, but … Read More

Goals & Metrics for Mobile Ordering

Goals & Metrics for Mobile Ordering

2017-02-02By NikishaAnalytics, Apps, Mobile, Strategy

Last Tuesday, I had the pleasure of co-hosting a webinar with Apptentive on best practices in restaurant/retain mobile order and pay apps. It was so nice, we’re doing it twice — we’ll be hosting an additional webinar during the week of February 20th (at 7am PT, so our friends in Europe can participate) — and I’ll be sure … Read More

Mobile order webinar

Mobile order webinar

2017-01-26By NikishaApps, Mobile, Strategy

EVENT ALERT!  Next Tuesday, January 31st at 10am PT, I’ll be joining the team at Apptentive for a webinar on the ins and outs of successful mobile order and pay restaurant and retail services. This is a follow-up to their fantastic article on the topic. If you’re considering adding mobile order to your app experience, … Read More

6 Essential App Marketing Tools

6 Essential App Marketing Tools

2016-12-21By NikishaMarketing Plan

Are you leveraging the right tools and tactics to assess the marketing of your app, and keep users engaged once you’ve acquired them?  To track and engage users from acquisition and throughout their lifecycle, you’ll need a mix of tools and functionality. Your mix will vary based on your goals, but the ideal toolkit is one … Read More